What happens when we don't understand data? A lot can go wrong! Today, data drives business decisions far more than intuition. However, the volume of data businesses handle is staggering. Each customer interaction generates fresh data to interpret, and larger organizations face an even greater challenge in storing and analyzing it all. It's no surprise that numerous platforms and services now exist to help businesses manage their data effectively. Failing to interpret or manage data properly can result in wasted resources and missed opportunities.