Advancements in technology have empowered developers to create sophisticated and accessible digital applications. Yet, many digital experiences still fail to prioritize the user, resulting in clunky, inefficient interfaces that fall short of the seamless interactions people expect from brands and services. Consequently, CIOs are under growing pressure to enhance application accessibility and meet rising user expectations. Human-centric application development focuses on creating apps and websites that are intuitive and user-friendly for a wide range of individuals. This approach takes into account users' unique needs, including abilities, demographics, personality traits, as well as language and cultural diversity. Key features often include options like dark mode for mobile devices, text resizing, zoom functionality, voice dictation, and voice search. For a product to be truly human-centric, it must be trustworthy, intuitive, inclusive, accessible to all, and deliver robust functionality.
Tech leaders face additional challenges as the EU and US prepare to implement best-practice legislation mandating equal and inclusive access to digital services. Forward-thinking organizations are already adopting practices to ensure their applications and websites are easily navigable by diverse user groups. For others, remaining passive is no longer a viable strategy.